![]() ![]() ![]() ![]() EA has not revealed a specific sales number since launch, but Riccitiello said it was "meaningful." "This was really more about proving it can be done than it was proving what the opportunity would be," he added. "They were very cautious about their infrastructure so it was mostly a technology test." Riccitiello admitted that while EA did "absolutely nothing" to market the PS3 version, the digital copy captured a double-digit percent of total sales for Mass Effect 2 on PS3. ![]() "Sony had never done a day and day release," he said. Speaking at the Morgan Stanley Technology Conference in San Francisco last week, Electronic Arts CEO John Riccitiello seemed pleased with the digital version of Mass Effect 2 for PlayStation 3, a 12GB download released the same day as the Blu-ray version. Publishers are starting to see the benefit to releasing full game downloads on console the same day the retail version hits store shelves. ![]()
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